The Bachelor's of Marketing program combines a core education in business with liberal arts studies, and then focuses on topics specific to business marketing in a corporate environment. The solid background in marketing concepts and business strategies is also an outstanding foundation for those wishing to continue their educations beyond a bachelor's degree by advancing into the AIU Online Marketing MBA program.

Required concentration courses include:

• Marketing Research & Buyer Behavior. An exploration into how marketing research takes into account the motivations, influences and processes underlying consumers' decision-making.
• Advanced Topics in Marketing. An examination of marketing planning and the global marketing environment.
• Marketing Management Concepts. A concentrated focus on the planning, implementation, controlling and evaluation of marketing strategies.